The Consumer Electronics Show (CES) 2026 has officially set the stage for the next generation of computing, and Asus has emerged as one of the most dominant players this year. With a heavy focus on “Ubiquitous AI,” the company unveiled a massive lineup of laptops, desktops, and futuristic accessories designed for creators, gamers, and everyday professionals. For the Indian market, where Asus currently holds a significant share in the AI PC segment, these announcements mark a major shift from cloud-based AI to powerful on-device processing.
The AI Revolution: Copilot+ PCs and New Processors
The biggest theme for Asus at CES 2026 is the integration of high-performance Neural Processing Units (NPUs) across its entire range. These new “Copilot+ PCs” are powered by a mix of the latest Intel Core Ultra Series 3 (Panther Lake), AMD Ryzen AI 400 Series, and Qualcomm Snapdragon X2 Elite processors.
Leading the charge is the redesigned Zenbook Duo (2026). This dual-screen marvel now features two 14-inch 3K OLED displays with a hinge that has been refined to minimize the gap between the screens by 70%. It is no longer just a niche product; with a 99Wh battery and a weight of just 1.65kg, it is being positioned as a mainstream productivity powerhouse. For those who prioritize portability, the Zenbook A14 weighs under 1kg, while the Zenbook A16 offers a 16-inch display in a chassis weighing just 1.2kg.
ROG Gaming: Holograms and Next-Gen Graphics
The Republic of Gamers (ROG) division celebrated its 20th anniversary with some of the most experimental tech seen in years. The standout is the ROG G1000 desktop, which features a world-first holographic fan system called AniMe Holo. This system projects customizable 3D animations inside the glass case without affecting the cooling performance.
On the portable side, the ROG Zephyrus G14 and G16 have been refreshed with the Nvidia GeForce RTX 50-series GPUs. These laptops feature the new “Ceraluminum” material—a hybrid of ceramic and aluminum that is scratch-resistant and eco-friendly. Furthermore, Asus introduced the ROG XREAL R1 gaming glasses, which project a virtual 171-inch screen at a 240Hz refresh rate, offering a massive display experience that fits in a pocket.
Creative Power: The ProArt GoPro Edition
Asus is also doubling down on the creator economy through a unique collaboration with GoPro. The ProArt PX13 GoPro Edition is a 13-inch convertible laptop built for rugged, outdoor use. It comes with a dedicated GoPro Hotkey for instant cloud syncing and the StoryCube AI app for automated video editing. This device is specifically aimed at travel vloggers and action sports creators who need to edit high-resolution footage on the go.
Why This Matters for the Indian Market
India has become the largest market for Asus in the Asia-Pacific region. Indian consumers are increasingly moving away from entry-level laptops toward premium, high-performance “AI PCs.” During the event, Asus leadership highlighted that the “launch gap” for India is shrinking. Unlike previous years where Indian fans had to wait months for CES products, many of these devices, including the new Zephyrus and Zenbook models, are expected to arrive in India as early as Q1 and Q2 2026.
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Asus currently holds nearly 20% of the AI PC market share in India, and with the new lineup focusing on local AI training (via the AI SuperBuild software), the company is targeting not just gamers, but also coders, researchers, and small business owners in Tier 1 and Tier 2 cities.
Frequently Asked Questions (FAQs)
1. When will the Asus CES 2026 laptops launch in India?
Most of the premium models, including the new Zenbook and ROG Zephyrus series, are expected to hit the Indian market between late February and May 2026.
2. What is special about the new Zenbook Duo 2026?
The 2026 model is much lighter and thinner than previous versions. It features two 3K OLED touchscreens that can now lie completely flat, making it easier to share your screen during meetings.
3. What is “Ceraluminum” used in the new laptops?
Ceraluminum is a high-tech material developed by Asus that combines the light weight of aluminum with the hardness and scratch-resistance of ceramic. It has a unique “sandstone” feel and is more durable than standard laptop finishes.
4. Are the new ROG laptops good for work as well as gaming?
Yes. Asus is specifically designing the Zephyrus series to be “stealthy” enough for office environments. With high-end OLED screens and powerful AI processors, they are excellent for video editing and coding.
5. What are the ROG XREAL R1 glasses?
These are augmented reality (AR) glasses that you can plug into a laptop or console. They make it look like you are sitting in front of a giant 171-inch cinema screen with a very fast 240Hz refresh rate.
