In a massive announcement that is shaking up India’s digital space, Bharti Airtel has partnered with Adobe to offer a special gift to its users. Starting today, January 29, 2026, Airtel is giving a free one-year subscription to Adobe Express Premium to all its customers.
Usually, this premium creative tool costs around ₹4,000 per year. However, if you use Airtel mobile, Wi-Fi, or DTH services, you can unlock it at zero cost. This move is set to help millions of Indian creators, students, and small business owners create professional-quality designs using Artificial Intelligence (AI).
Here is everything you need to know about this new offer, how to claim it, and what features you will get.
What is the Airtel x Adobe Offer?
Bharti Airtel has officially collaborated with Adobe, a global leader in creative software. The goal is to make high-quality digital creation tools accessible to everyone in India, not just professional designers.
- The Benefit: 12 months (1 year) of Adobe Express Premium membership for free.
- Who is Eligible: All Airtel customers. This includes prepaid/postpaid mobile users, Xstream Fiber (Wi-Fi) users, and DTH subscribers.
- Total Value: The subscription is worth approximately ₹4,000, but you pay ₹0.
- No Credit Card: You do not need to enter any payment details or credit card numbers to activate this offer.
How to Claim Your Free Adobe Express Premium
Getting this offer is simple and digital. You do not need to visit a store. Follow these easy steps:
- Download/Open the App: Open the Airtel Thanks App on your smartphone.
- Find the Banner: Look for the “Adobe Express Premium” banner on the home screen or under the ‘Rewards’ or ‘Shop’ section.
- Activate: Click on “Claim Now” or “Activate Offer.”
- Login: You will be redirected to sign in with your existing Adobe account or create a new one using your email or social login.
- Start Creating: Once linked, your Premium account is active immediately for one year.
What Do You Get with Adobe Express Premium?
Adobe Express is an all-in-one creative app (similar to Canva but powered by Adobe’s powerful engines). With the Premium version, you unlock advanced features that free users cannot access:
- Generative AI (Adobe Firefly): You can generate images from text, remove objects from photos, and create unique text effects instantly.
- One-Tap Magic: Quickly remove backgrounds from photos and videos, resize content for Instagram/YouTube, and convert files.
- Premium Assets: Access to millions of royalty-free Adobe Stock photos, videos, and music tracks.
- Regional Templates: The app includes thousands of templates specifically designed for India—including Indian festivals, weddings, and local business promotions.
- Language Support: The app works in English, Hindi, Tamil, and Bengali, making it easy for users across the country.
- Extra Storage: You get 100GB of cloud storage to save your projects.
Why This Matters for India
This partnership is a “global first” for Adobe and huge news for India’s creator economy. With over 360 million Airtel customers getting access, this tool can change how people communicate online.
1. For Small Businesses
Local shop owners and entrepreneurs can now create professional posters, WhatsApp status updates, and digital ads without hiring expensive graphic designers.
2. For Students and Job Seekers
Students can use premium templates to build standout resumes (CVs), project presentations, and portfolios to improve their career chances.
3. For Social Media Influencers
Creators on Instagram and YouTube can use the advanced video editing tools and AI effects to make viral-ready reels and thumbnails much faster.
Official Statements
Siddharth Sharma, CEO of Connected Homes at Airtel, stated that this partnership is about empowering Indians. He said, “From a student crafting their first resume to a small business owner designing a poster… we want to empower every Airtel customer with the tools for self-expression.”
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David Wadhwani, President of Digital Media at Adobe, added that they are excited to bring Adobe Express to millions of Indians to accelerate the country’s vibrant creator economy.
Frequently Asked Questions (FAQs)
Q1: Is this offer really free?
A: Yes, it is 100% free for one year for eligible Airtel customers. There are no hidden charges.
Q2: Do I need a credit card to sign up?
A: No. Unlike many other free trials, you do not need to provide any credit card or banking details to activate this Airtel offer.
Q3: Can I use this on my laptop?
A: Yes. Adobe Express works on mobile apps (Android & iOS) and also on web browsers on your laptop or desktop. Your work syncs across devices.
Q4: What happens after the one year ends?
A: After the free year is over, your account will likely convert to a free version unless you choose to pay for the premium plan. Airtel/Adobe will notify you before the period ends.
Q5: I already have a paid Adobe subscription. Can I use this?
A: If you already have a paid subscription, you may need to check the terms in the Airtel Thanks app. Usually, such offers are best applied to accounts that do not currently have an active premium plan.
Q6: Is the app available in Indian languages?
A: Yes, the interface supports Hindi, Tamil, and Bengali along with English.
