With ongoing global conversations about brand origins and boycotts, many Indian consumers are asking:
Is ASUS an Israeli company? Here is the complete fact-check on the tech giant’s roots, headquarters, and ownership.In the world of technology, it is often hard to tell where a company truly comes from. Recently, there has been a lot of confusion regarding ASUS, a popular brand in India for laptops, gaming PCs, and smartphones. Social media rumors and trending search queries have led many to wonder if ASUS is an Israeli brand.
The short answer is No. ASUS is not an Israeli company. It is a Taiwanese multinational corporation with its roots deeply planted in Taipei.
This article explains the actual origin of ASUS, why people might be confused, and the company’s current connection to India.
Where is ASUS From? (History & Origin)
ASUS (legally known as ASUSTeK Computer Inc.) was founded in Taipei, Taiwan in 1989.
The company was started by four hardware engineers—T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao—who had previously worked at Acer, another major Taiwanese tech firm. The name “ASUS” comes from Pegasus, the winged horse from Greek mythology, symbolizing wisdom and knowledge.
Headquarters: Beitou District, Taipei, Taiwan.
Founding Year: 1989.
Key Industry: Computer hardware, Phone hardware, Electronics.
For over three decades, ASUS has been a symbol of Taiwan’s massive growth in the global electronics market, sitting alongside other Taiwanese giants like Acer, MSI, and TSMC.
Does ASUS Have Ties to Israel?
Since ASUS is not Israeli, why is this question trending?
Like almost every major global technology company (including Microsoft, Google, and Apple), ASUS operates in countries all over the world to sell its products and provide customer support.
Local Offices: ASUS has a registered subsidiary in Israel called “ASUS Israel (Technology) Ltd.” This is standard business practice. It is simply a local office to manage sales, marketing, and repairs for customers in that region.
No Israeli Ownership: The company is publicly traded on the Taiwan Stock Exchange (TWSE: 2357). Its major shareholders and ownership structure remain Taiwanese and international (global investment funds), with no controlling stake held by the Israeli government or Israeli corporations.
ASUS in India: A Strong Connection
For Indian consumers, ASUS is a household name, but it is viewed as a Taiwanese-Indian partner, not an Israeli one.
ASUS has a massive presence in the Indian market, especially in the gaming sector (ROG series) and affordable laptops (VivoBook).
Read More : Asus CES 2026:
Manufacturing in India: In recent years, ASUS has expanded its commitment to the “Make in India” initiative. The company works with local manufacturing partners to assemble laptops and desktops within India to meet local demand.
Job Creation: Through its wide network of exclusive stores, service centers, and manufacturing partnerships, ASUS supports thousands of jobs across Indian cities.
Why This Matters Now
In the current geopolitical climate, many shoppers are making conscious choices about where they spend their money. “Boycott” trends often circulate lists of companies alleged to support specific countries during conflicts.
It is important to verify these claims before believing them. In the case of ASUS, the company remains a Taiwanese entity focused on consumer electronics, with no direct political or military ties to Israel.
Final Verdict
If you are looking to buy a new laptop or phone and are worried about the “Israeli” label due to political reasons, you can rest assured. ASUS is 100% Taiwanese. It is a company born in the hub of Asian technology manufacturing and continues to be headquartered in Taipei.
FAQ(About Asus)
Is ASUS a Chinese or Taiwanese company?
ASUS is a Taiwanese company. While Taiwan and China have a complex political relationship, ASUS operates out of Taipei, Taiwan, and is distinct from mainland Chinese companies like Lenovo or Xiaomi.
Who is the owner of ASUS?
ASUS is a public company, so it is owned by shareholders. However, it is led by its Chairman, Jonney Shih, who is a prominent figure in the Taiwanese tech industry.
Does ASUS support Israel?
ASUS is a neutral consumer electronics company. While they sell products in Israel (just as they do in India, the US, and Europe), they do not have any political stance or ownership ties to the nation.
Is ASUS making products in India?
Yes. ASUS has shifted significant production to India under the government’s PLI (Production Linked Incentive) scheme to serve Indian customers better and keep costs low.
